Insights

By Yara Lutz, SVP Customer Success. Nearly half (43%) of marketers and IT leaders prioritise improving customer retention/loyalty in the next 12 months — are you one of them? If so, how will you know if your loyalty program improvements…

By Jill Redo, VP Customer Experience Strategy. One of the biggest pain points for brands across industries remains cart abandonment. Whether mid-sized or enterprise, most brands have some form of an abandoned cart behavioral triggered email already…

About this video In our 1:1 with Zeta series, Neej Gore, Chief Data Officer for Zeta, sits down with Zach Kass, former Head of Go-to-Market with OpenAI and current AI futurist. Neej and Zach discuss some…

As we progress through 2024, the ability to turn data into actionable insights has surfaced as a key strategy for marketers. Cookie deprecation, fierce competition for wallet share amidst rising inflation, and an uncertain economic climate mean that marketers need to be able to make…

We’re proud to be recognised as a Leader in Quadrant Knowledge Solution’s Q2 2024 Delivery Customer Data Platform (CDP) SPARK Matrix for the second consecutive year, receiving strong ratings across the parameters of…