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The Paradox of Progress: Why Modern Businesses Cling to Basic Batch-and-Blast Emails

Several recent conversations with CMO’s from the retail landscape, reflect their adamant refusal to reduce their send volumes to incorporate a stronger, leaner and more personalised offering. “We need to be top of the inbox”, “We know…

April 25, 2024 | 5 min read

Case Studies

How Renault Poland leveraged First-Party Data for Enhanced Advertising in a Cookieless Era

How Renault Poland Leveraged First-Party Data for Enhanced Advertising in a Cookieless Era Renault Poland increased their readiness for the post-cookie advertising environment. The Results The collaborative efforts between Zeta’s technology, Media&Leads partner, Renault and their agency OMD, yielded remarkable results. In comparison to historical proprietary data, the campaign achieved significantly higher rates…

March 27, 2024 | 3 min read

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Stop Relying on Generic CDP Use Cases - How to Create Your Own?

Stop Relying on Generic CDP Use Cases – How to Create Your Own? Evaluating customer data platforms (CDPs) is no simple task. Getting it right starts with defining the right use cases. Customer data platform use cases are critical for generating the system requirements you’ll need as you review each option. They’re also key in developing…

March 6, 2024 | 4 min read

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Zeta Shines in Gartner’s First CDP Magic Quadrant

By Chris Monberg, CTO. We are delighted to announce our inclusion in the inaugural Gartner Magic Quadrant for CDPs. This recognition underscores the role CDPs play in modern marketing. As the industry evolves, we see an opportunity to further clarify and enhance…

February 28, 2024 | 3 min read

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What Gmail and Yahoo's Inbox Updates Mean for Your Email Program

Discover how to navigate Gmail and Yahoo's new email regulations with ease. Learn strategies to maintain a low spam rate and ensure compliance with the latest standards in email marketing, keeping your campaigns impactful and your audience engaged.

February 19, 2024 | 4 min read

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