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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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Reduce the Distance Between Data and Action by Combining Agents with Intelligence
Discover how AI agents close the gap between insights and action, enabling real-time decision-making and automation for smarter marketing.
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The Love Language of Your Marketing Tech Stack: Efficiency, ROI, and Futureproofing
Your marketing tech stack isn’t just a collection of tools—it’s the foundation of your success. But if you’re struggling with disconnected platforms,…
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13 Reasons Why – Our Continued Commitment to Email Excellence
In 2024, Zeta Global was recognised as a leader in the Forrester Wave ™, earning top scores in 13 categories—up from 8 in 2022. This reflects our…
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The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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Differences Between CDPs vs. CRMs for Marketers
In a marketing world where data rules, have you ever wondered how businesses truly unlock the potential of every customer interaction? Enter the realm…
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How Travel Brands Can Use CRM to Drive Direct Bookings and Enhance Guest Loyalty
How Travel Brands Can Use CRM to Drive Direct Bookings By Kara Trivunovic, SVP CX Studio. Travel and hospitality brands are facing serious guest…
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Modular CDP: The Future of Customer Data Management
The CDP industry has become increasingly fragmented over the past few years—which makes it increasingly difficult to understand which solution best…
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6 Marketing Predictions for 2025
As we look to the year ahead, marketers are poised to navigate one of the most transformative periods in recent history. With generative AI moving from…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How Personalised Email Marketing Based on Site Behaviour Transforms the Travel Experience
By Kara Trivunovic, SVP, CX Studio. In the travel and hospitality industry, personalised email marketing has become a powerful tool for engaging…
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Progress Over Perfection: Realizing Value Post-CDP Implementation
Focus on achievable use cases with Zeta’s CDP, demonstrating value early and progressively enhancing capabilities.
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Back to Basics: The Blueprint for Email Innovation
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