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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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How to Connect Email and Mobile for Better Omnichannel Marketing
Learn how email and mobile integration enhances omnichannel marketing, boosts engagement, and drives conversions with real-world strategies.
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How to Use a CDP to Deliver Real-Time Personalisation
Unlock the power of real-time personalisation with a CDP—learn to use unified customer data for tailored email, SMS, and media experiences.
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A Silent Shift in Traditional Brand Loyalty is Transforming Retail
A brand loyalty shift is happening away from legacy brands. Discover what’s driving the shift and how retailers can adapt.
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The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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How to Utilise CRM and Email Marketing Together
Integrating CRM and Email Marketing is essential for modern businesses. CRM centralises customer data, while Email Marketing delivers personalised…
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Reduce the Distance Between Data and Action by Combining Agents with Intelligence
Discover how AI agents close the gap between insights and action, enabling real-time decision-making and automation for smarter marketing.
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The Love Language of Your Marketing Tech Stack: Efficiency, ROI, and Futureproofing
Your marketing tech stack isn’t just a collection of tools—it’s the foundation of your success. But if you’re struggling with disconnected platforms,…
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13 Reasons Why – Our Continued Commitment to Email Excellence
In 2024, Zeta Global was recognised as a leader in the Forrester Wave ™, earning top scores in 13 categories—up from 8 in 2022. This reflects our…
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Differences Between CDPs vs. CRMs for Marketers
In a marketing world where data rules, have you ever wondered how businesses truly unlock the potential of every customer interaction? Enter the realm…
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How Travel Brands Can Use CRM to Drive Direct Bookings and Enhance Guest Loyalty
How Travel Brands Can Use CRM to Drive Direct Bookings By Kara Trivunovic, SVP CX Studio. Travel and hospitality brands are facing serious guest…
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Modular CDP: The Future of Customer Data Management
The CDP industry has become increasingly fragmented over the past few years—which makes it increasingly difficult to understand which solution best…
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Back to Basics: The Blueprint for Email Innovation
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