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What Gmail and Yahoo's Inbox Updates Mean for Your Email Program

Discover how to navigate Gmail and Yahoo's new email regulations with ease. Learn strategies to maintain a low spam rate and ensure compliance with the latest standards in email marketing, keeping your campaigns impactful and your audience engaged.

February 19, 2024 | 4 min read

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Precision, Personalisation, and Predictive Power

Discover the future of digital marketing with Zeta's innovative tools—Know Your Customer Personas, LiveMarketer, and Intelligence Forecaster. Transform your strategy with precision, personalisation, and predictive analytics for unparalleled customer engagement.

February 18, 2024 | 3 min read

Articles

Enhancing Affiliate Traffic Conversion in the Gambling Industry: A Strategic Approach

Revolutionize your gambling affiliate strategy with our expert insights! Learn how to optimize incoming traffic, increase FTDs, and boost revenue per player. Don't miss out – read now for actionable tips! 🎰

January 29, 2024 | 2 min read

Articles

Challenges UK Retailers Face in Expanding to the US Market

Articles | November 23, 2023 |  3 min read Navigating the Atlantic: Challenges UK Retailers Face in Expanding to the US Market  Expanding operations across the Atlantic is a daunting task for UK retailers eyeing the lucrative US market. While the potential for growth is immense, there are significant challenges that stem from divergent consumer behaviours and a…

January 15, 2024 | 3 min read

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The End of an Era: Google is Finally Killing Cookies

By the end of 2024, Google plans to completely remove support for third-party cookies in Chrome and replace them with alternative technologies that place more emphasis on user privacy. As marketers prepare for this change, there is no doubt that flexibility and a willingness to adopt new processes and technologies will be key to long-term success.

January 10, 2024 | 4 min read

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