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Videos

Zeta NEXT: The Impact of GenAI on Marketing

About this video Zeta leaders from around the organization offer their perspective on what makes generative AI an important catalyst in the transformation of marketing and the evolution of marketers as a whole. Find out what it means when…

June 13, 2024 | < 1 min read

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Videos

The Future CMO: Forging the Path to Growth

About this video Zeta President & COO Steven Gerber reveals what’s driving the current replacement cycle in marketing technology and what it means for the future of marketing. Find out why Chief Marketing Officers, historically stewards of brand, are…

June 12, 2024 | < 1 min read

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Videos

The Power of Zeta: More Than a Marketing Cloud

About this video Zeta leaders reveal what separates Zeta’s AI-powered marketing cloud from other marketing technology. Here at Zeta, marketing with AI is more than just a talking point. We bring intelligence and activation together seamlessly to empower…

June 11, 2024 | < 1 min read

Articles

Forrester Consulting Opportunity Snapshot: A Custom Study Commissioned by Zeta Global

Marketers Must Shift Their Understanding of Customer Value to Be Forward-Looking When approaching customer lifetime value (CLV), marketers often only measure it in the short or near term rather than focusing on the road ahead. Though 81% of respondents’ organisations have the ability to…

June 11, 2024 | < 1 min read

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Videos

Zeta NEXT: Understanding Customer Lifetime Value

About this video Zeta’s President & COO Steven Gerber explains why the way Zeta thinks about Customer Lifetime Value is different. For too long, marketers have relied on the business consumers are conducting with them to determine future value. But what…

June 10, 2024 | < 1 min read

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