Insights

Articles | November 14, 2023 |  3 min read Reimagining Loyalty in the Digital Retail Age The digital retail age, accelerated by the challenges posed by the COVID pandemic, has had to transform the way retailers and brands approach loyalty and community initiatives. In an era where online shopping offers convenience, safety, and an abundance of options, enticing…

Articles | November 14, 2023 |  2 min read Democratising Business Value: Why MarTech isn’t just for Marketing In today’s fiercely competitive market, businesses are investing heavily in customer acquisition and retention strategies. However, the challenge often lies in ensuring that the positive effects of these investments ripple throughout the entire organization. The key to unlocking the full…

Articles | November 14, 2023 |  2 min read Unlocking the True Value of Marketing Technology: A Holistic Approach  Investing in cutting-edge marketing technology is a significant step for any business looking to stay competitive in the digital age. However, all too often, the full potential of these investments remains unrealised due to insufficient focus on engagement, adoption,…

Report 2023 Holiday Shopping Trends Report As the gift-giving season approaches, making informed marketing decisions is crucial for brands with ambitious holiday revenue goals. Companies are gearing up and making predictions on how the season may unfold, but we’ve found that most forecasts are based on guesswork vs actual data.  To help you, we’ve collected…

September 28, 2023 Zeta Live 2023 Explore the impact of Intelligence as a driving force behind numerous advancements and innovations in the marketing and business ecosystems. Join us as we celebrate topics that hit all the high notes, like the Golden Age of AI, Breakthrough Innovations, the Evolution of Marketing, and Leading with Purpose. Vision…