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Articles

The Love Language of Your Marketing Tech Stack: Efficiency, ROI, and Futureproofing

Your marketing tech stack isn’t just a collection of tools—it’s the foundation of your success. But if you’re struggling with disconnected platforms, underutilised features, or a lack of return on investment (ROI), it may be time to rethink your approach.

February 14, 2025 | 4 min read

Articles

13 Reasons Why – Our Continued Commitment to Email Excellence

In 2024, Zeta Global was recognised as a leader in the Forrester Wave ™, earning top scores in 13 categories—up from 8 in 2022. This reflects our commitment to innovation and client success, with our platform delivering AI-driven insights, advanced data management, and cutting-edge marketing solutions. Discover the categories in which we excelled and how we’re reshaping email marketing.

February 13, 2025 | 4 min read

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Articles

Differences Between CDPs vs. CRMs for Marketers

In a marketing world where data rules, have you ever wondered how businesses truly unlock the potential of every customer interaction? Enter the realm of Customer Data Platforms (CDPs) and Customer Relationship Management (CRM) software, where the quest for comprehensive customer insights…

February 13, 2025 | 4 min read

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Case Studies, Videos

Pinterest Maximises Budget, Performance, and Efficiency with Zeta Activation

Pinterest is a social media that allows users to discover, save, and share images and ideas on various topics such as fashion, decor, and recipes. With over 500 million monthly users, it has become a key tool for…

February 10, 2025 | < 1 min read

Case Studies, Videos

Frontier Communications Exceeds New Customer Goals with Zeta

Frontier Communications is an American telecommunications company that provides Internet, landline, and television services. It stands out for its commitment to delivering reliable and fast connectivity, while also improving internet access, particularly in rural areas. About this video Meghan…

February 10, 2025 | < 1 min read

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