Insights

The Email Marketing Report for the second half of 2024 provides an analysis of data across four industries. Discover how to use the sector benchmark effectively, the trends by industry, by email type and other metrics to consider.

Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel Marketing Hubs, Q4 2024 A Challenger in the 2024 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs1 A Major Vendor in Quadrant’s SPARK Matrix:…

By Kara Trivunovic, SVP, CX Studio. In the travel and hospitality industry, personalised email marketing has become a powerful tool for engaging potential travellers and guiding them through the decision-making process. While it’s tempting to focus on…

The retail industry is changing almost as fast as consumer behaviour—which is to say, not fast enough. From rapidly advancing technology to market conditions that seem to shift almost daily, it’s difficult for even the most experienced retail CMO to keep pace. This e-book…

leverages Zeta’s insights to enrich first-party data, enabling the identification and engagement of new customers to maximise revenue opportunities through targeted marketing activations.