One Platform

The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI).

Explore the Zeta Marketing Platform

Watch this series of videos highlighting key capabilities and benefits.

Who We Help

We partner with thousands of brands, agencies, and publishers around the world with one mission in mind: accelerate brand growth.

The Journey to Profitability in Retail

Learn strategies for enhancing profitability and sustaining growth.

Why Zeta

Zeta is more than just a platform. We pride ourselves on being a true partner to brands, offering groundbreaking technology and proven solutions. Discover what makes us unique.

Driving Growth in the AI Era

The CMO’s new playbook transforming marketing into a growth engine.

About

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

Zeta Email Marketing Benchmark Report: Q4 2024

The Email Marketing Report for the fourth quarter of 2024 provides an analysis of data across 4 industries. Discover how to use the sector benchmark effectively, the trends by industry, by email type and other metrics to consider.

The report breaks down KPIs such as delivery rates, open rates, click rates and unsubscribe rates in the following industries:

Retail
Travel, hospitality and entertainment
Financial services and insurance
Media

Check out the report to adjust your strategy according to the performance standards specific to your industry and optimise your email marketing campaigns.

Download the report now!