Customer Data Platform (CDP)
Bring systems of identity, insight, and engagement together into one data-powered platform.
Single source of truth
Imagine a single actionable view that connects your customer data and enables you to target new audiences using previously unknown insights. With Zeta's CDP+ you can have it all, from customer acquisition through engagement and retention.
Expand your knowledge with past purchase behaviour, channel preferences, real-time interests, and more from Zeta's proprietary dataset.
Identify anonymous consumers and engage them with meaningful experiences across channels using the expansive Zeta Identity Graph™.
Score individuals and audiences in real-time using intent-based signals and identifiers drawn from top activities and behaviour.
Marketers need CDP solutions that transcend data management
Forrester Consulting Opportunity Snapshot:
a custom study commissioned by Zeta Global
Enterprise-grade customer data management
Zeta’s real-time and scalable data processing capabilities encompass integration, hygiene, unification, enrichment, identity resolution, and more. Connect any data source, configure business rules, and manage data flows using a low-code visual interface that puts marketers in the driver’s seat and reduces the burden on IT teams.
Take advantage of our modern schemeless architecture for faster implementation, easy integration with your existing systems, and lower cost of ownership.
Use pre-built integrations and real-time data sharing with Snowflake® and Google BigQuery™ to make on-demand data access even faster.
Built from the ground up with a flexible low-code environment and AI in our DNA to ensure maximum data management efficiency.
Identity rooted in strength and scale
Zeta's CDP+ leans on an identity graph built on the permission-based identities of +200 million consumers in Europe. Minimal reliance on third-party cookies means Zeta delivers integrated, persistent IDs that are future proofed for both emerging ID spaces and channel experiences.
Automate rigorous identity resolution and unification processes along with integrated data hygiene and validation.
Integrate with existing systems and transform reporting, segmentation, and cross-platform customer IDs into operational strengths.
Create a centre of customer and digital marketing intelligence that can be leveraged across your enterprise.
Easy activation across channels and devices
Zeta's CDP+ is built from the ground up to consolidate your AdTech and Martech needs. Its core AI engine enables marketers to reach consumers across channels with individualised, resonant messaging that inspires engagement. It includes native channels and an extensible connector framework that’s able to syndicate data and audiences to any channel or system.
More than just a Customer Data Platform
If customer data is your most valuable resource, you can’t trust just anyone to help you manage it. Zeta’s focus on more than just building the best platform. We also strive to be the best partner. Every client is assigned an account team with expert resources in implementation, integration, analytics, and more at their disposal to help ensure your success.
Why Zeta? Simple
Our founding vision was simple: Reduce complexity
- We built an intelligent software platform to bring all marketing solutions together in one place.
- The Zeta Marketing Platform lets you reach your consumer with high impact omnichannel campaigns powered by next generation AI.
- The results? Simply amazing.
Seeing is believing