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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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Data and Identity (CDP)
How to Use a CDP to Deliver Real-Time Personalisation
Unlock the power of real-time personalisation with a CDP—learn to use unified customer data for tailored email, SMS, and media experiences.
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How to Utilise CRM and Email Marketing Together
Integrating CRM and Email Marketing is essential for modern businesses. CRM centralises customer data, while Email Marketing delivers personalised…
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Reduce the Distance Between Data and Action by Combining Agents with Intelligence
Discover how AI agents close the gap between insights and action, enabling real-time decision-making and automation for smarter marketing.
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The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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Differences Between CDPs vs. CRMs for Marketers
In a marketing world where data rules, have you ever wondered how businesses truly unlock the potential of every customer interaction? Enter the realm…
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How Travel Brands Can Use CRM to Drive Direct Bookings and Enhance Guest Loyalty
How Travel Brands Can Use CRM to Drive Direct Bookings By Kara Trivunovic, SVP CX Studio. Travel and hospitality brands are facing serious guest…
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Modular CDP: The Future of Customer Data Management
The CDP industry has become increasingly fragmented over the past few years—which makes it increasingly difficult to understand which solution best…
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Building a True Business Case for Your CDP: Why Use Cases Matter
Whitepaper Building a True Business Case for Your CDP: Why Use Cases Matter Companies buy a CDP to create value. But the decision to buy a CDP is often…
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6 Marketing Predictions for 2025
As we look to the year ahead, marketers are poised to navigate one of the most transformative periods in recent history. With generative AI moving from…
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Unlock Precise Targeting with Proprietary Customer Insights
Discover the Zeta Data Cloud, a powerful tool that offers deep customer insights to track market trends and personalize consumer experiences.
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Data Flows
Streamline data integration with Zeta's Data Flows, a low-code solution connecting diverse sources for efficient management.
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Back to Basics: The Blueprint for Email Innovation
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