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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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Artificial Intelligence
How to Maximise the Value from Your Customer Data
Struggling with imperfect customer data? Don’t let it hold you back. This guide from the CDP Institute, sponsored by Zeta, reveals how to maximise the…
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Are You Meeting Your Customers Where They Are?
To succeed in today's fast-evolving retail landscape, brands must shift from push marketing to data-driven, personalised experiences that meet customers…
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Reduce the Distance Between Data and Action by Combining Agents with Intelligence
Discover how AI agents close the gap between insights and action, enabling real-time decision-making and automation for smarter marketing.
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The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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The Love Language of Your Marketing Tech Stack: Efficiency, ROI, and Futureproofing
Your marketing tech stack isn’t just a collection of tools—it’s the foundation of your success. But if you’re struggling with disconnected platforms,…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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Insurance: Solly Azar increases the volume and quality of its leads
Solly Azar increases the volume and quality of leads thanks to Zeta's targeting strategy and precision
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6 Marketing Predictions for 2025
As we look to the year ahead, marketers are poised to navigate one of the most transformative periods in recent history. With generative AI moving from…
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Retail Report – The Fastest Way to Lose Consumers
Retail Report: The Fastest Way to Lose Consumers What makes customers stay—and what drives them away? This report, brought to you by Retail Week and…
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From Strategy to Success: The Journey to Profitability in Retail
The retail industry is changing almost as fast as consumer behaviour—which is to say, not fast enough. From rapidly advancing technology to market…
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Customer Pulse
leverages Zeta’s insights to enrich first-party data, enabling the identification and engagement of new customers to maximise revenue opportunities…
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Back to Basics: The Blueprint for Email Innovation
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