Featured
Driving Growth in the AI Era: The CMO’s New Playbook
Learn More
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
Learn More
Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
Learn More
How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
Learn More
Recent Posts
Content Types
All Content
Topics
Email Marketing (ESP)
How to Connect Email and Mobile for Better Omnichannel Marketing
Learn how email and mobile integration enhances omnichannel marketing, boosts engagement, and drives conversions with real-world strategies.
Learn More
Zeta Email Marketing Benchmark Report: Q4 2024
The Email Marketing Report for the fourth quarter of 2024 provides an analysis of data across four industries. Discover how to use the sector benchmark…
Learn More
United Airlines Achieves a 10X Return on MileagePlus Campaigns with Zeta Onboard
Discover how Theo Theodore and United Airlines leverage Zeta to boost engagement with MileagePlus members.
Learn More
The Forrester Wave™: Email Marketing Service Providers, Q3 2024
Download the Report Now
How to Utilise CRM and Email Marketing Together
Integrating CRM and Email Marketing is essential for modern businesses. CRM centralises customer data, while Email Marketing delivers personalised…
Learn More
Engaging Future Travellers through Data-Driven Personalisation
The Hawaii Visitation and Convention Bureau (HVCB), a leading organisation in sightseeing, transportation, and tourism marketing, sought to enhance…
Learn More
Subscribe to Our Newsletter
Get fresh marketing insights delivered right to your inbox.
13 Reasons Why – Our Continued Commitment to Email Excellence
In 2024, Zeta Global was recognised as a leader in the Forrester Wave ™, earning top scores in 13 categories—up from 8 in 2022. This reflects our…
Learn More
Frontier Communications Exceeds New Customer Goals with Zeta
Frontier Communications is an American telecommunications company that provides Internet, landline, and television services. It stands out for its…
Learn More
How Travel Brands Can Use CRM to Drive Direct Bookings and Enhance Guest Loyalty
How Travel Brands Can Use CRM to Drive Direct Bookings By Kara Trivunovic, SVP CX Studio. Travel and hospitality brands are facing serious guest…
Learn More
The Very Group Confidently Executes Real-Time Campaigns with Zeta
The Very Group Confidently executes real-time campaigns with Zeta The Very Group is a major online retailer in the UK and Ireland, offering a wide range…
Learn More
6 Marketing Predictions for 2025
As we look to the year ahead, marketers are poised to navigate one of the most transformative periods in recent history. With generative AI moving from…
Learn More
Back to Basics: The Blueprint for Email Innovation
Download the Report Now
