Transform Your Owned Media Strategy

Email marketing and owned channels are powerful tools for reaching customers, yet persistent myths hold many marketers back. Discover the truth about what truly drives results in modern owned media campaigns. This practical guide cuts through the noise to reveal what actually works in owned media marketing. Learn how AI, automation, and intelligent testing can help you create more engaging campaigns while saving time and resources.

You’ll discover:

• Why AI enhances rather than replaces marketing talent, and how to use it effectively
• How email serves as the foundation for successful multichannel campaigns
• Proven techniques to streamline personalisation and creative development
• The real relationship between paid and owned media, and how to leverage both
• Simple ways to implement testing that drives meaningful results
• The truth about design versus content in email marketing effectiveness
• Practical steps to maintain brand consistency across all channels

Download our ebook now and start optimising your owned media strategy today.