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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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In-Page Personalisation
Transform your website with Zeta's In-Page Personalisation, delivering dynamic, real-time content tailored to each visitor's behavior.
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Grow Your Business with Forecasting and Analytics
Boost your marketing with Zeta's forecasting and analytics tools, enhancing personalization and ROI through data-driven insights
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From Brand Guardian to Growth Catalyst: The Ever Changing Role of a CMO
Explore Zeta Live videos for expert insights on AI, marketing innovation, customer engagement, and the future of business.
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The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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The Art and Science of Making Data-Driven Decisions
Explore Zeta Live videos for expert insights on AI, marketing innovation, customer engagement, and the future of business.
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A Prescription for Precision: Unlocking Effective Healthcare Marketing Strategies
Explore Zeta Live videos for expert insights on AI, marketing innovation, customer engagement, and the future of business.
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Cookies Are Here To Stay: What It Means For Marketers
Explore Zeta Live videos for expert insights on AI, marketing innovation, customer engagement, and the future of business.
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Centralise and Enrich Your Knowledge of Customers
Consolidate customer interactions into a single view with Zeta's platform, enabling highly personalised, AI-driven campaigns.
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Unify Disconnected Data Sources and Processes
Consolidate customer data with Zeta's platform, unifying disconnected sources for a comprehensive customer view.
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How to Measure Loyalty Program Success: 6 Meaningful Metrics
By Yara Lutz, SVP Customer Success. Nearly half (43%) of marketers and IT leaders prioritise improving customer retention/loyalty in the next 12 months…
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Tap the Potential of Your CDP Data to Discover the Most Valuable Customer Attributes
By Heather Anding, VP Strategic Consulting. The sheer volume of data available to marketers can be overwhelming. The challenge lies in discerning which…
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Back to Basics: The Blueprint for Email Innovation
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