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A marketer integrating email and mobile channels for an omnichannel campaign
Articles
How to Connect Email and Mobile for Better Omnichannel Marketing 
Learn how email and mobile integration enhances omnichannel marketing, boosts engagement, and drives conversions with real-world strategies.
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Articles
How to Use a CDP to Deliver Real-Time Personalisation
Unlock the power of real-time personalisation with a CDP—learn to use unified customer data for tailored email, SMS, and media experiences.
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person shopping to promote the silent shift in brand loyalty article
Articles
A Silent Shift in Traditional Brand Loyalty is Transforming Retail
A brand loyalty shift is happening away from legacy brands. Discover what’s driving the shift and how retailers can adapt.
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The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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Articles
How Travel Brands Can Use CRM to Drive Direct Bookings and Enhance Guest Loyalty
How Travel Brands Can Use CRM to Drive Direct Bookings By Kara Trivunovic, SVP CX Studio. Travel and hospitality brands are facing serious guest…
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Graphic showing a person on the phone, standing over a computer for an article about marketing predictions for 2025
Articles
6 Marketing Predictions for 2025
As we look to the year ahead, marketers are poised to navigate one of the most transformative periods in recent history. With generative AI moving from…
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Videos
Unlock Precise Targeting with Proprietary Customer Insights
Discover the Zeta Data Cloud, a powerful tool that offers deep customer insights to track market trends and personalize consumer experiences.
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Videos
Top Travel Marketing Trends for 2025
About this video Travel is experiencing a significant comeback, with consumers booking trips more confidently than ever. Steph D’Sa, VP of Strategic…
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Case Studies Videos
Simon Property Group Trades Legacy Tech for Zeta’s Modern Architecture
Simon Property Group is an American real estate investment trust (REIT) specialising in shopping centres, outlet centres, and community lifestyle hubs.…
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Articles
Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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Zeta Live Videos
Zeta Live 2024
Explore Zeta Live 2024's on-demand sessions, featuring AI-driven marketing insights from industry leaders.
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Blue print of Email marketing
Back to Basics: The Blueprint for Email Innovation
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