Understood customers are loyal customers
AI-enabled scoring determines propensity to buy, price sensitivity, interests, and more.
Integrated customer profiles include ratings and reviews for a holistic view on satisfaction.
Uncover the hidden drivers of churn
The Zeta Marketing Platform recognises and processes consumer behaviour in real-time, giving you up-to-the-moment awareness of a customer’s propensity to buy as well as to churn. Knowing if a customer is researching other brands or considering a substitute product is key, and the Zeta Marketing Platform arms you with the tools to stop churn in its tracks.
Target customers with optimised offers based on an individual profit profile.
Determine appropriate level of investment across channels to preserve ROI.
Implement loyalty-building recommendations to discourage future churn.
Find and engage lapsed customers
Isolate replenishment cycles to specific bulk vs. basket sizes.
Differentiate reorder needs and align to individual usage types.
Know if and how to respond if channel preferences have changed.