What’s holding you back from providing more meaningful customer experiences? Like many brands you have the desire and the tools, but you are limited by the scope of first-party data. To enhance customer experiences with targeted content and personalised offers, you must first expand your consumer knowledge—build more robust customer profiles and sustain them with continuous data collection and profile enrichment.
Know your customers at a deeper level
Zeta Data enhances your first-party data to help you know your customers at a deeper level. It also enables you to identify anonymous website visitors and enrich them with attributes that are unique to Zeta’s 200+ million consumer profiles. Personalise messages and offers using transactional, location, and behavioural data, preference and finance information, and billions of intent signals—centralised and activated using the Zeta Marketing Platform’s powerful AI.
Advantages of Zeta Data
Zeta Data is a vast proprietary data source available on all Zeta solutions. One of the world’s largest owned deterministic data sets, Zeta Data is composed of exclusive opt-in information and enriched in real time by thousands of offline and online predictive signals.
- Real-time accuracy
Best-in-class data management and hygiene capabilities ensure up-to-the-minute data accuracy and precision.
- Identity strength and scale
Leverage online and offline data to resolve identities and recognize customers across channels.
- Ubiquitous value
Connect to a wide range of systems and create robust customer profiles with a 360-degree view.
Data counts, knowledge multiplies
Using Zeta Data and our powerful AI, clients experience:
36X growth in subscribers
40% lift in record enrichment
50% reduction in cost per acquisition
8:1 return on advertising spend
Target audiences with precision and scale
With Zeta’s identity graph acting as a guide, you can create profiles and identify individual prospects within Zeta Data that have specific attributes and target them in any paid channel—no third-party cookies required. You can also target individuals with desired intent across your most effective addressable channels: email, direct mail, online, CTV and many more.
Target the most purchase-ready individuals with meaningful offers across channels and devices.
Understand intent outside of your brand and augment both customer and prospect engagement.
Track consumer sentiment, psychographics, and predictive signals for more precise targeting.
Specialised vertical and lifecycle targeting
Zeta Data is used alongside partners to deliver a depth of customer knowledge and insights in specific verticals, including Dun & Bradstreet business data. We also work with specialised partners to provide custom audiences when targeting specific marketing opportunities—from new movers to multicultural audiences to channel-specific data targeting CTV.
Leverage combined data and activation solutions designed for specific verticals and audiences.
Act on pre-built recommendations to drive acquisition, churn reduction, cross-selling, and more.
Enrichment leads to intelligence
The proprietary insights and signals that comprise Zeta Data also scale to provide exclusive business intelligence across such categories as lifecycle and predictive analytics, prospect mapping, competitive analysis, marketing attribution and forecasting, and much more. Use it to identify and activate high-value audiences derived from location, customer, transaction, and market signals.
Seeing Is Believing