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How to Maximise the Value from Your Customer Data
Struggling with imperfect customer data? Don’t let it hold you back. This guide from the CDP Institute, sponsored by Zeta, reveals how to maximise the…
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Zeta Email Marketing Benchmark Report: Q4 2024
The Email Marketing Report for the fourth quarter of 2024 provides an analysis of data across four industries. Discover how to use the sector benchmark…
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Debunking 9 Persistent Myths in Owned Media Transform Your Owned Media Strategy
Learn how AI, automation, and testing can elevate your campaigns while saving time and resources. Download the ebook now and start transforming your…
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The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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Building a True Business Case for Your CDP: Why Use Cases Matter
Whitepaper Building a True Business Case for Your CDP: Why Use Cases Matter Companies buy a CDP to create value. But the decision to buy a CDP is often…
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Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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The CMO Playbook
Reports
Driving Growth in the AI Era: The CMO’s New Playbook
Marketing leaders face a pivotal moment as AI transforms their role from brand stewards to growth drivers. With only 30% of CEOs confident in their…
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Reports
Retail Report – The Fastest Way to Lose Consumers
Retail Report: The Fastest Way to Lose Consumers What makes customers stay—and what drives them away? This report, brought to you by Retail Week and…
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Reports
Zeta Email Marketing Benchmark Report: Q3 2024
The Email Marketing Report for the second half of 2024 provides an analysis of data across four industries. Discover how to use the sector benchmark…
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Retail CMO Series
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From Strategy to Success: The Journey to Profitability in Retail
The retail industry is changing almost as fast as consumer behaviour—which is to say, not fast enough. From rapidly advancing technology to market…
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September 2024 Zetavation: Identity, AI, and a Dash of Genius
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Blue print of Email marketing
Back to Basics: The Blueprint for Email Innovation
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