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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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Marketing is About to Transform: 5 Key Email Trends to Watch
Email remains a top marketing channel in 2022, even outranking company websites and blogs. As the addressable market of email users is set to grow from…
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Make smarter & faster marketing decisions with Zeta
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Trademarks of an ESP Leader
In today’s marketing landscape, sophisticated marketers understand that true omnichannel engagement has email at the core. That’s why we’re always…
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The Best Ways to Measure Marketing Results
Marketers are quick to defend the “why” of their marketing decisions, but less than 40% can successfully measure marketing effectiveness. It’s unknown…
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What Makes a Great Email Newsletter?
Looking to elevate your email newsletter game? You've come to the right place!
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How to Write Better Subject Lines in Less Time
Looking to craft stronger email subject lines that elevate your brand? You've come to the right place.
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7 Tips for Writing Engaging Email Subject Lines
Think your email subject lines can be an afterthought? Think again!
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Examining AI and the Customer Experience
A great customer experience needs the right relationship marketing strategy. Here's how Artificial Intelligence can help you get personal, at scale.
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How to Use an Omnichannel Strategy for Your Retail Brand
As more customers become digitally connected consumers, an omnichannel strategy is an essential way to bridge the gap between offline and online retail.
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Evolving Consumer Expectations for Marketing Personalization
Learn ways in which marketing personalization can help you keep up with evolving customer demands and future-proof your business.
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