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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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CDP vs. CRM: Understanding The Difference Between a CDP and CRM
In today’s digital age, organisations require information about their customers to do their jobs effectively. Marketing, sales, and product teams must…
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11 Customer Retention Strategies That Work
Customer retention has become more crucial than ever before. While most organisations focus on acquiring new customers, retaining existing ones is…
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How Replenishment Email Campaigns Increase Customer Engagement
It’s no secret that it costs less to retain an existing customer than to find a new one. In fact, according to Bain & Company, increasing customer…
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CDP vs. DMP: The 3 Main Differences & What’s Right for You
If you’re looking for a better understanding of the differences between CDP and DMP, you’re in the right place. In this post, we’ll define both CDP and…
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Impacts of Poor Quality Data on Your Business
All companies, no matter what their size, are reliant on data. Data is the lifeblood of any organisation and is used to make informed business…
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SMS Marketing Best Practices and Key Tips
SMS marketing is a powerful way to reach your target market. When done correctly, SMS marketing can produce amazing results for your business. However,…
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What is Connected TV (CTV) Advertising?
In this digital age, television is no longer what it used to be. The introduction of streaming services has ushered in a new era of television…
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CRM in Retail: Discussing the Importance
CRM in retail provides key information for businesses, like what customers want and when the best time to contact them is to achieve optimal results.
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10 Must-Have Email E-Comm Marketing Campaigns
Email marketing is one of the most effective ecommerce tools at your disposal. It allows you to directly connect with customers and drive traffic back…
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How to Analyse Customer Data: 7 Steps to Glean Actionable Insights
Virtually every modern business has gone to considerable lengths to begin to collect data about their customers and operations. The problem is, many…
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