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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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CRM in Retail: Discussing the Importance
CRM stands for Customer Relationship Management, and its a type of technology used to maintain customer information and track interactions. CRM in…
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10 Must-Have Email E-Comm Marketing Campaigns
Email marketing is one of the most effective ecommerce tools at your disposal. It allows you to directly connect with customers and drive traffic back…
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How to Analyse Customer Data: 7 Steps to Glean Actionable Insights
Virtually every modern business has gone to considerable lengths to begin to collect data about their customers and operations. The problem is, many…
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How CDP can Improve Retail Customers’ Experience
The retail buying journey is more complex than ever. Consumers may discover a new product on social media, hear about it on a podcast, read an email,…
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Top 8 CDP Use Cases for the Hospitality Industry
Hospitality is increasingly about understanding who your guests are and what they want—even when they aren’t at your properties. Many marketers in the…
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10 Customer Data Platform Use Cases
From email marketing and CRMs to data analytics platforms and website analytics, marketers have access to more data than ever before. Having more data…
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Zeta Data & AI Lab Tour
Want to see Zeta in action? The Zeta Marketing Platform empowers businesses to offer highly tailored experiences driven by AI. Zeta Marketing Platform…
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4 Ways to Optimise Omnichannel Marketing Campaigns
The buyer journey is no longer a single, straight line. The explosion of digital platforms means consumers now engage with brands through numerous…
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The Complete Guide to Customer Engagement & Why it Matters
Are your customers and prospects engaged with your brand? A sustainable customer engagement strategy is one of the most effective ways to stand out in…
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10 Tips to Building a Great Email Marketing Automation Strategy
Want to build relationships and drive conversions even while you sleep? Email marketing automation helps your business engage customers, nurture leads,…
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