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Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.
Reports
How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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Case Studies Videos
The Very Group Confidently Executes Real-Time Campaigns with Zeta
The Very Group Confidently executes real-time campaigns with Zeta The Very Group is a major online retailer in the UK and Ireland, offering a wide range…
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Case Studies
Insurance: Solly Azar increases the volume and quality of its leads
Solly Azar increases the volume and quality of leads thanks to Zeta's targeting strategy and precision
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The CMO Playbook
Reports
Driving Growth in the AI Era: The CMO’s New Playbook
Marketing leaders face a pivotal moment as AI transforms their role from brand stewards to growth drivers. With only 30% of CEOs confident in their…
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Graphic showing a person on the phone, standing over a computer for an article about marketing predictions for 2025
Articles
6 Marketing Predictions for 2025
As we look to the year ahead, marketers are poised to navigate one of the most transformative periods in recent history. With generative AI moving from…
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Reports
Retail Report – The Fastest Way to Lose Consumers
Retail Report: The Fastest Way to Lose Consumers What makes customers stay—and what drives them away? This report, brought to you by Retail Week and…
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Videos
Top Travel Marketing Trends for 2025
About this video Travel is experiencing a significant comeback, with consumers booking trips more confidently than ever. Steph D’Sa, VP of Strategic…
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Case Studies Videos
Publicis Partners with Zeta to Drive Better Strategic Outcomes for Clients
Publicis Groupe is a global leader in marketing, communications and digital transformation, recognised for its innovative approach and extensive…
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Case Studies Videos
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Case Studies Videos
Simon Property Group Trades Legacy Tech for Zeta’s Modern Architecture
Simon Property Group is an American real estate investment trust (REIT) specialising in shopping centres, outlet centres, and community lifestyle hubs.…
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