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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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The Comprehensive Guide to CDP Vendor Questioning
It can be hard to perfectly assess which CDP vendor will be the best fit for your business as you dip into this pivotal marketing strategy. But fear…
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8 Email Personalisation Strategies that Get Results
8 Email Personalization Strategies that Get Results Is your email marketing delivering results? Or are you just blasting off a weekly newsletter and…
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10 Best Email Marketing Automation Campaigns
When it comes to return on investment, email leads the pack with an estimated ROI of 36:1. While there’s no better place to spend your marketing…
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8 Tips for Optimising Email Subject Lines According to Zeta AI
Every email marketer knows the stress of trying to craft perfect subject lines. When the average person receives between 100-120 emails per day, it…
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Forrester Consulting Opportunity Snapshot: A Study Commissioned by Zeta
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Ask the Email Expert: Creating Personalisation in Email
To help marketers make the most of their email marketing campaigns, we created the “Ask an Email Expert” series where we sat down with Zeta’s email…
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5 Key Trends to Watch in Email marketing
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Customer Data Platforms: What You Need to Know About CDPs
What is a CDP? In simplest terms, a customer data platform or CDP is software that centralises and unifies an organisation’s first-party data…
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Agile Intelligence – How to transform from Passive to Interactive Customer Insights
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Is Your Customer Data an Asset or a Liability?
I’ve had many roles and responsibilities over the years, but most of my career has been about one thing: managing and curating data to help marketers…
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