Insights

Solly Azar increases the volume and quality of leads thanks to Zeta's targeting strategy and precision

Driving Growth in the AI Era: The CMO’s New Playbook Marketing leaders face a pivotal moment as AI transforms their role from brand stewards to growth drivers. With only 30% of CEOs confident in their CMO’s ability to fuel growth, and nearly 37% of marketing campaigns underperforming, it’s clear that traditional approaches no longer suffice.…

As we look to the year ahead, marketers are poised to navigate one of the most transformative periods in recent history. With generative AI moving from conceptual promise to an actionable cornerstone, 2025 is shaping up to be a pivotal year for innovation, personalisation,…

Retail Report: The Fastest Way to Lose Consumers What makes customers stay—and what drives them away? This report, brought to you by Retail Week and Zeta Global, uncovers insights from 1,000 shoppers on their preferences, concerns, and behaviours. Discover how to use AI, personalisation, and data responsibly to build trust and loyalty. In this report…

About this video Travel is experiencing a significant comeback, with consumers booking trips more confidently than ever. Steph D’Sa, VP of Strategic Consulting at Zeta, discusses the top trends in travel for 2025, and tips for travel and hospitality marketers to…