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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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Artificial Intelligence, Data and Identity (CDP)
Cookies are Here to Stay: What It Means for Marketers and Why Zeta Remains a Step Ahead
By Neej Gore, Chief Data Officer. Last week, in a predictable move with surprising timing, Google’s Privacy Sandbox Vice President Anthony Chavez…
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Beyond [Firstname]: Deep Personalisation Through Segmentation and Targeting
By Emily Preston, Creative Director. Today, consumers receive a constant barrage of messages daily, making it crucial to break through the noise at…
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Zeta NEXT: The Future of AI and Its Impact on Industries
About this video In our 1:1 with Zeta series, Neej Gore, Chief Data Officer for Zeta, sits down with Zach Kass, former Head of Go-to-Market with OpenAI…
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Turning Insight into Action
As we progress through 2024, the ability to turn data into actionable insights has surfaced as a key strategy for marketers. Cookie deprecation, fierce…
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Zeta Global Named a Leader in the SPARK Matrix for Delivery CDPs by Quadrant Knowledge Solutions
We’re proud to be recognised as a Leader in Quadrant Knowledge Solution’s Q2 2024 Delivery Customer Data Platform (CDP) SPARK Matrix for the second…
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Generative AI for Marketing—Content to Customer Journeys
Predictive AI is already baked into many of your marketing tasks. But when it comes to generative AI, most of us are still dipping our toes in the…
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How Generali Leveraged AI-Based Website Individualization to Increase Close Rates by 24%
How Generali Leveraged AI-Based Website Individualisation to Increase Close Rates by 24% Generali Poland, a part of the renowned Generali Group, is a…
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Tap the Potential of Your CDP Data to Discover the Most Valuable Customer Attributes
By Heather Anding, VP Strategic Consulting. The sheer volume of data available to marketers can be overwhelming. The challenge lies in discerning which…
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Zeta NEXT: The Impact of GenAI on Marketing
About this video Zeta leaders from around the organization offer their perspective on what makes generative AI an important catalyst in the…
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The Power of Zeta: More Than a Marketing Cloud
About this video Zeta leaders reveal what separates Zeta’s AI-powered marketing cloud from other marketing technology. Here at Zeta, marketing with AI…
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