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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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Data and Identity (CDP), Measurement and Attribution
Stop Relying on Generic CDP Use Cases – How to Create Your Own?
Evaluating customer data platforms (CDPs) is no simple task. Getting it right starts with defining the right use cases. Customer data platform use…
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Precision, Personalisation, and Predictive Power
Discover the future of digital marketing with Zeta's innovative tools—Know Your Customer Personas, LiveMarketer, and Intelligence Forecaster. Transform…
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Challenges UK Retailers Face in Expanding to the US Market
Navigating the Atlantic: Challenges UK Retailers Face in Expanding to the US Market Expanding operations across the Atlantic is a daunting task for UK…
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Balancing AI with Brand Values
Balancing AI with Brand Values As artificial intelligence (AI) continues to reshape the customer experience (CX) landscape, the integration of AI into…
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Kia’s Remarkable Journey to 70% Conversion Rates with Zeta’s Precision Targeting
Zeta's targeted digital marketing strategy helped Kia, a renowned automotive manufacturer, achieve a record-breaking 70% conversion rate. Through…
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Rethinking Consumer Behaviour in Modern Retail Marketing
Shifting Tides: Rethinking Consumer Behaviour in Modern Retail Marketing In the dynamic landscape of modern retail marketing, the once-reliable compass…
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The Next Frontier for Data & AI
About This Video The generative AI hype has ignited a new age of questions, responsibilities, and sometimes even panic amongst businesses and consumers…
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How Polkomtel Enhanced Contact Center Efficiency to Boost Close Rate by 200%
Increasing inbound leads as well as customer satisfaction with better use of customer data.
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How Toyota Increased Conversion Rates by 360% with Individualized Omnichannel Engagement
Helping one of the world's most well-recognized automotive brands take their omnichannel engagement to the next level.
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How Samsung Leveraged Intent-Based Segmentation to Increase ROAS by 33%
See how Zeta made it easier for Samsung to reach in-market customers, thereby boosting ROAS
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