Kia’s Remarkable Journey to 70% Conversion Rates with Zeta’s Precision Targeting

Kia, a leading automotive brand, teamed up with Zeta to boost lead quality and conversion rates, using advanced technology to precisely target and engage potential customers.

THE RESULTS

Partnering with Zeta, Kia achieved unprecedented success in digital marketing. The collaboration led to a 70% conversion rate. The impact of this partnership was immediate and profound, showcasing the power of targeted, context-aware marketing strategies.

Impact

70%

Conversion Rates

Quality Leads

The Challenge
Need for Quality Leads in a Competitive Market

Kia faced a significant challenge in generating high-quality leads in the highly competitive automotive market.

The need to distinguish between mere interest and genuine purchase intent was crucial.

Their previous strategies were not yielding the desired results, leading them to seek a more sophisticated, targeted approach.

The Solution

Precision Targeting with Zeta

Kia chose Zeta for its advanced targeting capabilities, offering the right vehicles to the right customers at the right time.

By leveraging Zeta's technology, Kia was able to provide tailored content and test drive opportunities to potential buyers actively seeking specific car features.

This strategy not only improved lead quality but also significantly enhanced conversion rates.

“

We are using Zeta to target and offer the right car line to the right people at the right time on the right pages. So, basically, we can offer the right content and offering the test drive exactly at the same time when the people are really looking for a car, a specific car, a specific size, colors, and so on. When we started with Zeta, we noticed very fast that we have a better conversion.

- Jean-Phillipe Pottier

Manager of Digital Platform for Kia Germany

Related Products & Solutions

Zeta Marketing Platform

Create individualized experiences and drive outcomes throughout the customer lifecycle.

Zeta Activation

Maximize the power of paid media to boost campaign results and drive customer acquisition and loyalty at scale.

Want to see Zeta in action?

To implement these strategies effectively, brands need the right technology and tools to support their personalization efforts. The Zeta Marketing Platform empowers businesses to offer highly tailored experiences driven by AI.