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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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Email Marketing (ESP)
Mastering Cart Abandonment: Advanced Strategies to Accelerate Conversions and Enhance Customer Experience
By Jill Redo, VP Customer Experience Strategy. One of the biggest pain points for brands across industries remains cart abandonment. Whether mid-sized…
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Forrester Consulting Opportunity Snapshot: A Custom Study Commissioned by Zeta Global
Marketers Must Shift Their Understanding of Customer Value to Be Forward-Looking When approaching customer lifetime value (CLV), marketers often only…
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Zetavation May 2024: Custom AI for Every Marketer
Custom AI for Every Marketer Using AI is no longer optional; it’s critical to stay relevant and competitive. With AI marketers can process huge amounts…
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The Best RFP for Identifying the Right ESP
RFP Template The Best RFP for Identifying the Right ESP How does the typical RFP process look in today’s landscape? Spoiler alert: not great.…
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What to Look for in a Modern Email Marketing Platform in 2024
By Kara Trivunovic, GVP, CX Studio. Choosing the right email marketing platform is essential for brands aiming to launch powerful campaigns, connect…
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The Paradox of Progress: Why Modern Businesses Cling to Basic Batch-and-Blast Emails
Several recent conversations with CMO’s from the retail landscape, reflect their adamant refusal to reduce their send volumes to incorporate a…
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How Replenishment Email Campaigns Increase Customer Engagement
It’s no secret that it costs less to retain an existing customer than to find a new one. In fact, according to Bain & Company, increasing customer…
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10 Must-Have Email E-Comm Marketing Campaigns
Email marketing is one of the most effective ecommerce tools at your disposal. It allows you to directly connect with customers and drive traffic back…
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10 Tips to Building a Great Email Marketing Automation Strategy
Want to build relationships and drive conversions even while you sleep? Email marketing automation helps your business engage customers, nurture leads,…
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A Step-by-Step Guide to Customer Segmentation
Most businesses create an ICP, or an ideal customer profile. This profile outlines where ideal customers live, how much they earn, their industry,…
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