May 2024 Zetavation

Custom AI for Every Marketer

Using AI is no longer optional; it’s critical to stay relevant and competitive. With AI marketers can process huge amounts of data quickly and accurately, making it faster and easier to build individualized experiences for every customer. By adopting AI tools, marketers can automate workflows, get deeper insights into customer behaviour, and better deploy their finite resources.

Zeta’s goal is to democratize AI and make it more accessible for marketers, which is why we’re excited to introduce AI Agents, an easy, flexible, powerful, way to put AI to work.

AI Agents: The Marketer’s New Best Friend

AI Agents are specialized tools that help marketers with specific tasks. Think of them as digital assistants, powered by advanced machine learning algorithms, that can handle everything from data analysis to content creation and can be fine-tuned to perform a wide range of functions.

Agents help marketers offload time-consuming, repetitive tasks and focus their resources on strategic initiatives that add value. Each Agent works independently to help the marketer do their job more effectively. When connected they can automate entire workflows.

Agent Library: A Treasure Trove of AI Solutions

Zeta’s Agent library is a growing collection of pre-built AI Agents integrated into the Zeta Marketing Platform. Now marketers can easily find the right tools to address their specific challenges without starting from scratch. Each agent is programmed to perform a distinct task, like generating content, analyzing customer data, optimizing campaigns, and personalizing customer interactions.

By leveraging these pre-built Agents, marketers can quickly incorporate sophisticated AI into their workflows, reducing setup time and freeing up bandwidth for other important tasks. The versatility and breadth of the AI agent library means that there’s a tool for virtually every marketing need.

AI Agent Use Cases include:

  • Campaign Optimization: Automatically adjust and optimize marketing campaigns based on real-time performance data.
  • Content Creation: Generate high-quality content for blogs, social media, and email campaigns with minimal human intervention.
  • Customer Segmentation: Identify and target specific customer segments based on behavioral data and predictive analytics.
  • Performance Reporting: Produce detailed reports that provide insights into campaign effectiveness and ROI.
  • Lead Scoring: Evaluate and prioritize leads based on their likelihood to convert.

The P.L.A.C.E. Framework: Build Custom AI Agents with Ease

In addition to our library of pre-built AI agents, Zeta has developed the P.L.A.C.E. framework— a structured approach that helps marketers build their own custom AI Agents that are tailored to their specific needs and business cases. Instead of forcing marketers to adapt to a one-size-fits-all AI assistant, Zeta allows for complete customization so marketers can more easily harness the power of Generative AI.

PLACE, which stands for Part, Landscape, Assignment, Course, and Example, guides marketers through a systematic process to define the role, context, tasks, actions, and expected outcomes for their AI Agents. By inputting these details into the framework, Zeta helps marketers build custom Agents that can help them do their job more effectively.

Building Custom AI Agents with PLACE

  • Part: Define the role of the Agent within your marketing team.
  • Landscape: Outline the operating environment or context in which the Agent will function.
  • Assignment: Specify the tasks that the Agent will perform.
  • Course: Define the actions that the Agent will take to accomplish its tasks.
  • Example: Provide examples of the desired output to fine-tune the agent’s performance.

Join the Agent Beta!

Want to get your hands on Zeta’s new AI Agents? Join our closed beta! By participating in the beta program, you’ll get early access to cutting-edge AI tools and provide valuable feedback that will shape the future of the Zeta Marketing Platform. We’re so excited to make AI more accessible to marketers and can’t wait to see how you use it and what you build!

Reach out to your Zeta Account Representative to Request Access.

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