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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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AI-Powered Personalisation: Shaping the Future of Marketing
Discover why combining AI with human creativity is the key to creating meaningful customer experiences for marketers.
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The Third-Party Paradox: A Reality Check on Digital Privacy
Zeta’s Chief Privacy Officer Ben Hayes explores the misconceptions around online data privacy and third-party trust.
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How to Connect Email and Mobile for Better Omnichannel Marketing
Learn how email and mobile integration enhances omnichannel marketing, boosts engagement, and drives conversions with real-world strategies.
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The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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How to Maximise the Value from Your Customer Data
Struggling with imperfect customer data? Don’t let it hold you back. This guide from the CDP Institute, sponsored by Zeta, reveals how to maximise the…
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How to Use a CDP to Deliver Real-Time Personalisation
Unlock the power of real-time personalisation with a CDP—learn to use unified customer data for tailored email, SMS, and media experiences.
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Zeta Email Marketing Benchmark Report: Q4 2024
The Email Marketing Report for the fourth quarter of 2024 provides an analysis of data across four industries. Discover how to use the sector benchmark…
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Debunking 9 Persistent Myths in Owned Media Transform Your Owned Media Strategy
Learn how AI, automation, and testing can elevate your campaigns while saving time and resources. Download the ebook now and start transforming your…
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A Silent Shift in Traditional Brand Loyalty is Transforming Retail
A brand loyalty shift is happening away from legacy brands. Discover what’s driving the shift and how retailers can adapt.
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How to Utilise CRM and Email Marketing Together
Integrating CRM and Email Marketing is essential for modern businesses. CRM centralises customer data, while Email Marketing delivers personalised…
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Reduce the Distance Between Data and Action by Combining Agents with Intelligence
Discover how AI agents close the gap between insights and action, enabling real-time decision-making and automation for smarter marketing.
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Back to Basics: The Blueprint for Email Innovation
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