Resource Center | Zeta Global

One Platform

One Platform

The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI).

Explore the Zeta Marketing Platform

Watch this series of videos highlighting key capabilities and benefits.

Who We Help

Who We Help

We partner with thousands of brands, agencies, and publishers around the world with one mission in mind: accelerate brand growth.

The Journey to Profitability in Retail

Learn strategies for enhancing profitability and sustaining growth.

Why Zeta

Zeta is more than just a platform. We pride ourselves on being a true partner to brands, offering groundbreaking technology and proven solutions. Discover what makes us unique.

Driving Growth in the AI Era

The CMO’s new playbook transforming marketing into a growth engine.

About

About

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

The CMO Playbook

Driving Growth in the AI Era: The CMO’s New Playbook

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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour

Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…

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Industry Recognitions: Zeta Global for Multichannel Marketing

Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…

Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.

How to Win in 2025 with AI, Personalisation & Privacy

The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…

Recent Posts

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Artificial Intelligence

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How Samsung Leveraged Intent-Based Segmentation to Increase ROAS by 33%

See how Zeta made it easier for Samsung to reach in-market customers, thereby boosting ROAS

How Carousel Games Leveraged AI-Based Audiences to Lower Costs and Increase Conversions by 65%

Increasing conversions while lowering costs in a highly competitive marketplace.

Bringing The Promise of Generative AI to Marketers

Christian Monberg, Chief Technology Officer & Head of Product; Neej Gore, Chief Data Officer Ask Sophisticated Questions, Get Actionable Answers We…

The Expert Guide to Navigating Economic Headwinds

The Marketer’s Guide to Navigating Economic Headwinds Intro After years of economic uncertainty brought on by COVID, market downturns, and persistent…

Marketing is About to Transform: 5 Key Email Trends to Watch

Email remains a top marketing channel in 2022, even outranking company websites and blogs. As the addressable market of email users is set to grow from…

Make smarter & faster marketing decisions with Zeta

Examining AI and the Customer Experience

A great customer experience needs the right relationship marketing strategy. Here's how Artificial Intelligence can help you get personal, at scale.

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Reports

The Forrester Wave™: Email Marketing Service Providers, Q3 2024