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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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What to Look for in a Modern Email Marketing Platform in 2024
By Kara Trivunovic, GVP, CX Studio. Choosing the right email marketing platform is essential for brands aiming to launch powerful campaigns, connect…
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The Paradox of Progress: Why Modern Businesses Cling to Basic Batch-and-Blast Emails
Several recent conversations with CMO’s from the retail landscape, reflect their adamant refusal to reduce their send volumes to incorporate a…
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How Renault Poland leveraged First-Party Data for Enhanced Advertising in a Cookieless Era
How Renault Poland Leveraged First-Party Data for Enhanced Advertising in a Cookieless Era Renault Poland increased their readiness for the post-cookie…
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Stop Relying on Generic CDP Use Cases – How to Create Your Own?
Evaluating customer data platforms (CDPs) is no simple task. Getting it right starts with defining the right use cases. Customer data platform use…
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Zeta Shines in Gartner’s First CDP Magic Quadrant
By Chris Monberg, CTO. We are delighted to announce our inclusion in the inaugural Gartner Magic Quadrant for CDPs. This recognition underscores the…
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Precision, Personalisation, and Predictive Power
Discover the future of digital marketing with Zeta's innovative tools—Know Your Customer Personas, LiveMarketer, and Intelligence Forecaster. Transform…
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Challenges UK Retailers Face in Expanding to the US Market
Navigating the Atlantic: Challenges UK Retailers Face in Expanding to the US Market Expanding operations across the Atlantic is a daunting task for UK…
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Balancing AI with Brand Values
Balancing AI with Brand Values As artificial intelligence (AI) continues to reshape the customer experience (CX) landscape, the integration of AI into…
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Kia’s Remarkable Journey to 70% Conversion Rates with Zeta’s Precision Targeting
Zeta's targeted digital marketing strategy helped Kia, a renowned automotive manufacturer, achieve a record-breaking 70% conversion rate. Through…
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How eBay Amplified Marketing Engagement Rates with Zeta’s Strategic Partnership
eBay transformed its marketing communications with Zeta. Through their partnership, eBay notably enhanced operational efficiency, improved marketing…
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