How eBay Amplified Marketing Engagement Rates with Zeta’s Strategic Partnership

As a pioneer and global leader in e-commerce, eBay has always been at the forefront of online retail innovation. The platform that connects millions of buyers and sellers worldwide faced the challenge of delivering quality, consistent marketing across channels.

The Results

Through a strategic partnership with Zeta, eBay successfully streamlined customer communications, significantly improving operational efficiency and reducing error rates. The consistency in marketing communications greatly enhanced customer experience and engagement rates. Further bolstering efficiency, this partnership helped eBay to avail faster speed to market.

Increased

Engagement Rates

Reduced

Operational Errors

Faster

Speed to Market

The Challenge

Consistency in Quality Marketing

As a virtual marketplace with millions of active users worldwide, eBay faced the challenge of maintaining operational excellence while ensuring consistent, high-quality marketing communications across all channels. The collaborative communication strategies were not delivering the desired results, leading eBay to explore innovative solutions.

The Solution

A Strategic Partnership with Zeta

eBay leveraged Zeta's expertise to elevate its CRM. A hand-in-hand collaboration saw Zeta working closely with eBay, harmonizing in-house experience with Zeta's broader skillset. Zeta provided thought partnership, helping eBay evaluate and evolve their communication tech stack. This approach not only improved the quality and consistency of customer communications but also greatly enhanced their speed to market and reduced operational errors.

“

Zeta’s comprehensive solutions and collaborative approach have made them an invaluable partner for us. The team brought a broad set of capabilities to the partnership which directly resulted in an enhanced efficiency of our marketing communications. Not only have we streamlined our processes with fewer errors, but we’ve also seen our engagement rates soar.

- Rob Gornall

Senior Director for CRM at eBay

Related Products & Solutions

Zeta Marketing Platform

Create individualized experiences and drive outcomes throughout the customer lifecycle.

Zeta Activation

Maximize the power of paid media to boost campaign results and drive customer acquisition and loyalty at scale.

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To implement these strategies effectively, brands need the right technology and tools to support their personalization efforts. The Zeta Marketing Platform empowers businesses to offer highly tailored experiences driven by AI.