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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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Data and Identity (CDP), Programmatic (DSP)
Balancing AI with Brand Values
Balancing AI with Brand Values As artificial intelligence (AI) continues to reshape the customer experience (CX) landscape, the integration of AI into…
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Kia’s Remarkable Journey to 70% Conversion Rates with Zeta’s Precision Targeting
Zeta's targeted digital marketing strategy helped Kia, a renowned automotive manufacturer, achieve a record-breaking 70% conversion rate. Through…
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Gen Alpha: A new challenge for Marketers
? Generation Alpha, those born from 2010 onwards, is the newest demographic cohort, and it poses unique challenges for marketers. This generation’s…
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The Next Frontier for Data & AI
About This Video The generative AI hype has ignited a new age of questions, responsibilities, and sometimes even panic amongst businesses and consumers…
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How Toyota Increased Conversion Rates by 360% with Individualized Omnichannel Engagement
Helping one of the world's most well-recognized automotive brands take their omnichannel engagement to the next level.
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How Samsung Leveraged Intent-Based Segmentation to Increase ROAS by 33%
See how Zeta made it easier for Samsung to reach in-market customers, thereby boosting ROAS
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CDP vs. CRM: Understanding The Difference Between a CDP and CRM
In today’s digital age, organisations require information about their customers to do their jobs effectively. Marketing, sales, and product teams must…
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Impacts of Poor Quality Data on Your Business
All companies, no matter what their size, are reliant on data. Data is the lifeblood of any organisation and is used to make informed business…
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What is Connected TV (CTV) Advertising?
In this digital age, television is no longer what it used to be. The introduction of streaming services has ushered in a new era of television…
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How to Analyse Customer Data: 7 Steps to Glean Actionable Insights
Virtually every modern business has gone to considerable lengths to begin to collect data about their customers and operations. The problem is, many…
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