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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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Artificial Intelligence, Measurement and Attribution
How to Measure Loyalty Program Success: 6 Meaningful Metrics
By Yara Lutz, SVP Customer Success. Nearly half (43%) of marketers and IT leaders prioritise improving customer retention/loyalty in the next 12 months…
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Zeta NEXT: The Future of AI and Its Impact on Industries
About this video In our 1:1 with Zeta series, Neej Gore, Chief Data Officer for Zeta, sits down with Zach Kass, former Head of Go-to-Market with OpenAI…
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Generative AI for Marketing—Content to Customer Journeys
Predictive AI is already baked into many of your marketing tasks. But when it comes to generative AI, most of us are still dipping our toes in the…
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Tap the Potential of Your CDP Data to Discover the Most Valuable Customer Attributes
By Heather Anding, VP Strategic Consulting. The sheer volume of data available to marketers can be overwhelming. The challenge lies in discerning which…
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Zeta NEXT: The Impact of GenAI on Marketing
About this video Zeta leaders from around the organization offer their perspective on what makes generative AI an important catalyst in the…
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The Power of Zeta: More Than a Marketing Cloud
About this video Zeta leaders reveal what separates Zeta’s AI-powered marketing cloud from other marketing technology. Here at Zeta, marketing with AI…
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Zeta NEXT: Understanding Customer Lifetime Value
About this video Zeta’s President & COO Steven Gerber explains why the way Zeta thinks about Customer Lifetime Value is different. For too long,…
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The Art of Measuring Customer Relationship Management Programs
By Donna Morton, VP, Strategic Consulting. In the dynamic landscape of customer relationship management (CRM), measuring success goes beyond mere…
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Zetavation May 2024: Custom AI for Every Marketer
Custom AI for Every Marketer Using AI is no longer optional; it’s critical to stay relevant and competitive. With AI marketers can process huge amounts…
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Modernising Your Data Infrastructure with AI
About this video Is your organisation’s data strategy feeling ancient? It’s likely time to reimagine your company’s data infrastructure to improve the…
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