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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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Data and Identity (CDP), Programmatic (DSP)
Turning Insight into Action
As we progress through 2024, the ability to turn data into actionable insights has surfaced as a key strategy for marketers. Cookie deprecation, fierce…
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Zeta Global Named a Leader in the SPARK Matrix for Delivery CDPs by Quadrant Knowledge Solutions
We’re proud to be recognised as a Leader in Quadrant Knowledge Solution’s Q2 2024 Delivery Customer Data Platform (CDP) SPARK Matrix for the second…
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How Generali Leveraged AI-Based Website Individualization to Increase Close Rates by 24%
How Generali Leveraged AI-Based Website Individualisation to Increase Close Rates by 24% Generali Poland, a part of the renowned Generali Group, is a…
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Tap the Potential of Your CDP Data to Discover the Most Valuable Customer Attributes
By Heather Anding, VP Strategic Consulting. The sheer volume of data available to marketers can be overwhelming. The challenge lies in discerning which…
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CDP vs. Data Warehouse: What’s the Difference?
CDPs and Data Warehouses both manage customer data, but they serve very different functions within an organisation. Each is built for a different…
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Modernising Your Data Infrastructure with AI
About this video Is your organisation’s data strategy feeling ancient? It’s likely time to reimagine your company’s data infrastructure to improve the…
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How Renault Poland leveraged First-Party Data for Enhanced Advertising in a Cookieless Era
How Renault Poland Leveraged First-Party Data for Enhanced Advertising in a Cookieless Era Renault Poland increased their readiness for the post-cookie…
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Stop Relying on Generic CDP Use Cases – How to Create Your Own?
Evaluating customer data platforms (CDPs) is no simple task. Getting it right starts with defining the right use cases. Customer data platform use…
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Precision, Personalisation, and Predictive Power
Discover the future of digital marketing with Zeta's innovative tools—Know Your Customer Personas, LiveMarketer, and Intelligence Forecaster. Transform…
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Challenges UK Retailers Face in Expanding to the US Market
Navigating the Atlantic: Challenges UK Retailers Face in Expanding to the US Market Expanding operations across the Atlantic is a daunting task for UK…
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