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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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Data and Identity (CDP)
Unify Disconnected Data Sources and Processes
Consolidate customer data with Zeta's platform, unifying disconnected sources for a comprehensive customer view.
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CRM Tactics to Regain Online Travel Agency Customers
Implement effective CRM strategies to regain customers from Online Travel Agencies by understanding their preferences and offering personalized experiences.
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Get in the Game: Elevate Engagement with Interactive Emails
Enhance email engagement with interactive elements like polls and quizzes, fostering two-way communication and personalised experiences.
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Unlocking Customer Lifetime Value: Data Strategies and Technologies
About this video In today’s data-rich environment, harnessing Customer Lifetime Value (CLV) can revolutionise your business strategy. This webinar…
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Identify and Engage Top Customers & Prospects
About this video The Zeta Marketing Platform’s Audience Explorer is designed to think like a marketer, identifying current customers and finding…
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Cookies are Here to Stay: What It Means for Marketers and Why Zeta Remains a Step Ahead
By Neej Gore, Chief Data Officer. Last week, in a predictable move with surprising timing, Google’s Privacy Sandbox Vice President Anthony Chavez…
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Beyond [Firstname]: Deep Personalisation Through Segmentation and Targeting
By Emily Preston, Creative Director. Today, consumers receive a constant barrage of messages daily, making it crucial to break through the noise at…
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Turning Insight into Action
As we progress through 2024, the ability to turn data into actionable insights has surfaced as a key strategy for marketers. Cookie deprecation, fierce…
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Zeta Global Named a Leader in the SPARK Matrix for Delivery CDPs by Quadrant Knowledge Solutions
We’re proud to be recognised as a Leader in Quadrant Knowledge Solution’s Q2 2024 Delivery Customer Data Platform (CDP) SPARK Matrix for the second…
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How Generali Leveraged AI-Based Website Individualization to Increase Close Rates by 24%
How Generali Leveraged AI-Based Website Individualisation to Increase Close Rates by 24% Generali Poland, a part of the renowned Generali Group, is a…
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