Resource Center | Zeta Global

One Platform

One Platform

The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI).

Explore the Zeta Marketing Platform

Watch this series of videos highlighting key capabilities and benefits.

Who We Help

Who We Help

We partner with thousands of brands, agencies, and publishers around the world with one mission in mind: accelerate brand growth.

The Journey to Profitability in Retail

Learn strategies for enhancing profitability and sustaining growth.

Why Zeta

Zeta is more than just a platform. We pride ourselves on being a true partner to brands, offering groundbreaking technology and proven solutions. Discover what makes us unique.

Driving Growth in the AI Era

The CMO’s new playbook transforming marketing into a growth engine.

About

About

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

The CMO Playbook

Driving Growth in the AI Era: The CMO’s New Playbook

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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour

Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…

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Industry Recognitions: Zeta Global for Multichannel Marketing

Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…

Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.

How to Win in 2025 with AI, Personalisation & Privacy

The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…

Recent Posts

All Content

Data and Identity (CDP)

Automotive, Travel and Hospitality

A family at the airport, used for a blog post about CRM for travel bookings

How Travel Brands Can Use CRM to Drive Direct Bookings and Enhance Guest Loyalty

How Travel Brands Can Use CRM to Drive Direct Bookings By Kara Trivunovic, SVP CX Studio. Travel and hospitality brands are facing serious guest…

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CRM Tactics to Regain Online Travel Agency Customers

Implement effective CRM strategies to regain customers from Online Travel Agencies by understanding their preferences and offering personalized experiences.

How Renault Poland leveraged First-Party Data for Enhanced Advertising in a Cookieless Era

How Renault Poland Leveraged First-Party Data for Enhanced Advertising in a Cookieless Era Renault Poland increased their readiness for the post-cookie…

The Forrester Wave™: Email Marketing Service Providers, Q3 2024

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Jean-Phillipe from Kia Germany

Kia’s Remarkable Journey to 70% Conversion Rates with Zeta’s Precision Targeting

Zeta's targeted digital marketing strategy helped Kia, a renowned automotive manufacturer, achieve a record-breaking 70% conversion rate. Through…

How Toyota Increased Conversion Rates by 360% with Individualized Omnichannel Engagement

Helping one of the world's most well-recognized automotive brands take their omnichannel engagement to the next level.

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Top 8 CDP Use Cases for the Hospitality Industry

Hospitality is increasingly about understanding who your guests are and what they want—even when they aren’t at your properties. Many marketers in the…

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Reports

The Forrester Wave™: Email Marketing Service Providers, Q3 2024