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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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How Renault Poland leveraged First-Party Data for Enhanced Advertising in a Cookieless Era
How Renault Poland Leveraged First-Party Data for Enhanced Advertising in a Cookieless Era Renault Poland increased their readiness for the post-cookie…
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Challenges UK Retailers Face in Expanding to the US Market
Navigating the Atlantic: Challenges UK Retailers Face in Expanding to the US Market Expanding operations across the Atlantic is a daunting task for UK…
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Kia’s Remarkable Journey to 70% Conversion Rates with Zeta’s Precision Targeting
Zeta's targeted digital marketing strategy helped Kia, a renowned automotive manufacturer, achieve a record-breaking 70% conversion rate. Through…
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How eBay Amplified Marketing Engagement Rates with Zeta’s Strategic Partnership
eBay transformed its marketing communications with Zeta. Through their partnership, eBay notably enhanced operational efficiency, improved marketing…
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Rethinking Consumer Behaviour in Modern Retail Marketing
Shifting Tides: Rethinking Consumer Behaviour in Modern Retail Marketing In the dynamic landscape of modern retail marketing, the once-reliable compass…
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Reimagining Loyalty in the Digital Retail Age
The digital retail age, accelerated by the challenges posed by the COVID pandemic, has had to transform the way retailers and brands approach loyalty…
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Know Your Customer: How Intelligence Drives Growth in Retail
About This Video If retailers have learned anything in the past few years, it’s the importance of remaining resilient throughout economic uncertainty,…
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The Time is Now: Digital Transformation in Financial Services
About This Video Over the next decade, technological innovations such as 5G, machine learning, artificial intelligence, blockchain, and smart…
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How Toyota Increased Conversion Rates by 360% with Individualized Omnichannel Engagement
Helping one of the world's most well-recognized automotive brands take their omnichannel engagement to the next level.
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How Mitsubishi Motors Increased Sales by 18% with Omnichannel Engagement
See how Zeta helped Mitsubishi reach highly-motivated, in-market car-buyers no matter where they ventured online.
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