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Articles
Reduce the Distance Between Data and Action by Combining Agents with Intelligence
Discover how AI agents close the gap between insights and action, enabling real-time decision-making and automation for smarter marketing.
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Articles
The Love Language of Your Marketing Tech Stack: Efficiency, ROI, and Futureproofing
Your marketing tech stack isn’t just a collection of tools—it’s the foundation of your success. But if you’re struggling with disconnected platforms,…
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Articles
How Travel Brands Can Use CRM to Drive Direct Bookings and Enhance Guest Loyalty
How Travel Brands Can Use CRM to Drive Direct Bookings By Kara Trivunovic, SVP CX Studio. Travel and hospitality brands are facing serious guest…
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The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.
Reports
How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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Case Studies
Insurance: Solly Azar increases the volume and quality of its leads
Solly Azar increases the volume and quality of leads thanks to Zeta's targeting strategy and precision
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Articles
6 Marketing Predictions for 2025
As we look to the year ahead, marketers are poised to navigate one of the most transformative periods in recent history. With generative AI moving from…
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Reports
Retail Report – The Fastest Way to Lose Consumers
Retail Report: The Fastest Way to Lose Consumers What makes customers stay—and what drives them away? This report, brought to you by Retail Week and…
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Videos
Top Travel Marketing Trends for 2025
About this video Travel is experiencing a significant comeback, with consumers booking trips more confidently than ever. Steph D’Sa, VP of Strategic…
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Case Studies Videos
Simon Property Group Trades Legacy Tech for Zeta’s Modern Architecture
Simon Property Group is an American real estate investment trust (REIT) specialising in shopping centres, outlet centres, and community lifestyle hubs.…
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Articles
Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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Blue print of Email marketing
Back to Basics: The Blueprint for Email Innovation
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