Featured
Driving Growth in the AI Era: The CMO’s New Playbook
Learn More
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
Learn More
Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
Learn More
How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
Learn More
Recent Posts
Content Types
All Content
Topics
Data and Identity (CDP), Omnichannel Marketing
Impacts of Poor Quality Data on Your Business
All companies, no matter what their size, are reliant on data. Data is the lifeblood of any organisation and is used to make informed business…
Learn More
SMS Marketing Best Practices and Key Tips
SMS marketing is a powerful way to reach your target market. When done correctly, SMS marketing can produce amazing results for your business. However,…
Learn More
How to Analyse Customer Data: 7 Steps to Glean Actionable Insights
Virtually every modern business has gone to considerable lengths to begin to collect data about their customers and operations. The problem is, many…
Learn More
Top 8 CDP Use Cases for the Hospitality Industry
Hospitality is increasingly about understanding who your guests are and what they want—even when they aren’t at your properties. Many marketers in the…
Learn More
10 Customer Data Platform Use Cases
From email marketing and CRMs to data analytics platforms and website analytics, marketers have access to more data than ever before. Having more data…
Learn More
4 Ways to Optimise Omnichannel Marketing Campaigns
The buyer journey is no longer a single, straight line. The explosion of digital platforms means consumers now engage with brands through numerous…
Learn More
A Step-by-Step Guide to Customer Segmentation
Most businesses create an ICP, or an ideal customer profile. This profile outlines where ideal customers live, how much they earn, their industry,…
Learn More
Customer Data Platforms: What You Need to Know About CDPs
What is a CDP? In simplest terms, a customer data platform or CDP is software that centralises and unifies an organisation’s first-party data…
Learn More
Is Your Customer Data an Asset or a Liability?
I’ve had many roles and responsibilities over the years, but most of my career has been about one thing: managing and curating data to help marketers…
Learn More
How to Use an Omnichannel Strategy for Your Retail Brand
As more customers become digitally connected consumers, an omnichannel strategy is an essential way to bridge the gap between offline and online retail.
Learn More
