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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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Data and Identity (CDP), Measurement and Attribution
Customer Data Platforms: What You Need to Know About CDPs
What is a CDP? In simplest terms, a customer data platform or CDP is software that centralises and unifies an organisation’s first-party data…
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Is Your Customer Data an Asset or a Liability?
I’ve had many roles and responsibilities over the years, but most of my career has been about one thing: managing and curating data to help marketers…
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The Best Ways to Measure Marketing Results
Marketers are quick to defend the “why” of their marketing decisions, but less than 40% can successfully measure marketing effectiveness. It’s unknown…
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Activating Consumer Data to Deliver Personalised Experiences at Scale
Do you know how to activate consumer data? If you don't your marketing will never thrive. Learn how to unlock data to your advantage.
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