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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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Reimagining Loyalty in the Digital Retail Age
The digital retail age, accelerated by the challenges posed by the COVID pandemic, has had to transform the way retailers and brands approach loyalty…
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Why MarTech isn’t just for Marketing
Democratising Business Value: Why MarTech isn’t just for Marketing In today’s fiercely competitive market, businesses are investing heavily in customer…
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ZetaVation
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Unlocking the True Value of Marketing Technology
: A Holistic Approach Investing in cutting-edge marketing technology is a significant step for any business looking to stay competitive in the digital…
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How Auditing Your Tech Stack Can Unlock Your Marketing Potential
By Daniel Eisenhut, Group Vice President, CRM. For marketers, efficiency and effectiveness are two sides of the same coin. It’s crucial to invest in…
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Bringing The Promise of Generative AI to Marketers
Christian Monberg, Chief Technology Officer & Head of Product; Neej Gore, Chief Data Officer Ask Sophisticated Questions, Get Actionable Answers We…
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The Expert Guide to Navigating Economic Headwinds
The Marketer’s Guide to Navigating Economic Headwinds Intro After years of economic uncertainty brought on by COVID, market downturns, and persistent…
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eCommerce CRM Strategy: 8 Benefits
With more and more consumers turning to the internet to purchase goods and services, it’s no surprise that ecommerce has become a vital part of modern…
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CDP vs. CRM: Understanding The Difference Between a CDP and CRM
In today’s digital age, organisations require information about their customers to do their jobs effectively. Marketing, sales, and product teams must…
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11 Customer Retention Strategies That Work
Customer retention has become more crucial than ever before. While most organisations focus on acquiring new customers, retaining existing ones is…
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