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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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Data and Identity (CDP)
How Toyota Increased Conversion Rates by 360% with Individualized Omnichannel Engagement
Helping one of the world's most well-recognized automotive brands take their omnichannel engagement to the next level.
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How Samsung Leveraged Intent-Based Segmentation to Increase ROAS by 33%
See how Zeta made it easier for Samsung to reach in-market customers, thereby boosting ROAS
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CDP vs. CRM: Understanding The Difference Between a CDP and CRM
In today’s digital age, organisations require information about their customers to do their jobs effectively. Marketing, sales, and product teams must…
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Impacts of Poor Quality Data on Your Business
All companies, no matter what their size, are reliant on data. Data is the lifeblood of any organisation and is used to make informed business…
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How to Analyse Customer Data: 7 Steps to Glean Actionable Insights
Virtually every modern business has gone to considerable lengths to begin to collect data about their customers and operations. The problem is, many…
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Top 8 CDP Use Cases for the Hospitality Industry
Hospitality is increasingly about understanding who your guests are and what they want—even when they aren’t at your properties. Many marketers in the…
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10 Customer Data Platform Use Cases
From email marketing and CRMs to data analytics platforms and website analytics, marketers have access to more data than ever before. Having more data…
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A Step-by-Step Guide to Customer Segmentation
Most businesses create an ICP, or an ideal customer profile. This profile outlines where ideal customers live, how much they earn, their industry,…
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Customer Data Platforms: What You Need to Know About CDPs
What is a CDP? In simplest terms, a customer data platform or CDP is software that centralises and unifies an organisation’s first-party data…
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Is Your Customer Data an Asset or a Liability?
I’ve had many roles and responsibilities over the years, but most of my career has been about one thing: managing and curating data to help marketers…
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