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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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Zeta NEXT: Understanding Customer Lifetime Value
About this video Zeta’s President & COO Steven Gerber explains why the way Zeta thinks about Customer Lifetime Value is different. For too long,…
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Zetavation May 2024: Custom AI for Every Marketer
Custom AI for Every Marketer Using AI is no longer optional; it’s critical to stay relevant and competitive. With AI marketers can process huge amounts…
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Modernising Your Data Infrastructure with AI
About this video Is your organisation’s data strategy feeling ancient? It’s likely time to reimagine your company’s data infrastructure to improve the…
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Key Findings from the 2024 CMO Intentions Study: Martech Integration and AI Adoption
In partnership with the CMO Council™, we surveyed nearly 200 Chief Marketing Officers (CMOs) at both B2B and B2C companies across a variety of…
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Redefining Omnichannel Strategies Through AI and Unified Intelligence
About this video There’s strength in numbers, especially if that number is One Zeta. Hear from Winnie Shen, SVP Data Cloud, Zeta Global as she and…
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Precision, Personalisation, and Predictive Power
Discover the future of digital marketing with Zeta's innovative tools—Know Your Customer Personas, LiveMarketer, and Intelligence Forecaster. Transform…
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Challenges UK Retailers Face in Expanding to the US Market
Navigating the Atlantic: Challenges UK Retailers Face in Expanding to the US Market Expanding operations across the Atlantic is a daunting task for UK…
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Balancing AI with Brand Values
Balancing AI with Brand Values As artificial intelligence (AI) continues to reshape the customer experience (CX) landscape, the integration of AI into…
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Rethinking Consumer Behaviour in Modern Retail Marketing
Shifting Tides: Rethinking Consumer Behaviour in Modern Retail Marketing In the dynamic landscape of modern retail marketing, the once-reliable compass…
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Reimagining Loyalty in the Digital Retail Age
The digital retail age, accelerated by the challenges posed by the COVID pandemic, has had to transform the way retailers and brands approach loyalty…
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