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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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CMO Strategy, Email Marketing (ESP)
Back to Basics: The Blueprint for Email Innovation
Conceptually, focusing on the basics doesn’t seem like it would be the path to innovation. But when it comes to email marketing, many brands still…
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The Forrester Wave™: Email Marketing Service Providers, Q3 2024
Zeta Named a Leader Among Email Marketing Service Providers. Download the report today and find out how Zeta can transform your marketing strategy…
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Beyond [Firstname]: Deep Personalisation Through Segmentation and Targeting
By Emily Preston, Creative Director. Today, consumers receive a constant barrage of messages daily, making it crucial to break through the noise at…
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How to Measure Loyalty Program Success: 6 Meaningful Metrics
By Yara Lutz, SVP Customer Success. Nearly half (43%) of marketers and IT leaders prioritise improving customer retention/loyalty in the next 12 months…
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Mastering Cart Abandonment: Advanced Strategies to Accelerate Conversions and Enhance Customer Experience
By Jill Redo, VP Customer Experience Strategy. One of the biggest pain points for brands across industries remains cart abandonment. Whether mid-sized…
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The Future CMO: Forging the Path to Growth
About this video Zeta President & COO Steven Gerber reveals what’s driving the current replacement cycle in marketing technology and what it means for…
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Forrester Consulting Opportunity Snapshot: A Custom Study Commissioned by Zeta Global
Marketers Must Shift Their Understanding of Customer Value to Be Forward-Looking When approaching customer lifetime value (CLV), marketers often only…
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Zeta NEXT: Understanding Customer Lifetime Value
About this video Zeta’s President & COO Steven Gerber explains why the way Zeta thinks about Customer Lifetime Value is different. For too long,…
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The Art of Measuring Customer Relationship Management Programs
By Donna Morton, VP, Strategic Consulting. In the dynamic landscape of customer relationship management (CRM), measuring success goes beyond mere…
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Zetavation May 2024: Custom AI for Every Marketer
Custom AI for Every Marketer Using AI is no longer optional; it’s critical to stay relevant and competitive. With AI marketers can process huge amounts…
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