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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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Measurement and Attribution, Programmatic (DSP)
Gen Alpha: A new challenge for Marketers
? Generation Alpha, those born from 2010 onwards, is the newest demographic cohort, and it poses unique challenges for marketers. This generation’s…
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Rethinking Consumer Behaviour in Modern Retail Marketing
Shifting Tides: Rethinking Consumer Behaviour in Modern Retail Marketing In the dynamic landscape of modern retail marketing, the once-reliable compass…
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How Polkomtel Enhanced Contact Center Efficiency to Boost Close Rate by 200%
Increasing inbound leads as well as customer satisfaction with better use of customer data.
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How Carousel Games Leveraged AI-Based Audiences to Lower Costs and Increase Conversions by 65%
Increasing conversions while lowering costs in a highly competitive marketplace.
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Vorwerk
Success Story Vorwerk is an international group specialising in premium household appliances. The Thermomix and the Kobold are their top products and…
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Agile Intelligence – How to transform from Passive to Interactive Customer Insights
Zeta Recognised Zeta Certified as a RealCDP by CDP Institute Learn More Zeta Named a Leader in the Forrester WaveTM: Email Marketing Service…
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What is Connected TV (CTV) Advertising?
In this digital age, television is no longer what it used to be. The introduction of streaming services has ushered in a new era of television…
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How CDP can Improve Retail Customers’ Experience
The retail buying journey is more complex than ever. Consumers may discover a new product on social media, hear about it on a podcast, read an email,…
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The Best Ways to Measure Marketing Results
Marketers are quick to defend the “why” of their marketing decisions, but less than 40% can successfully measure marketing effectiveness. It’s unknown…
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Zeta’s Approach to Programmatic Advertising
What is Zeta’s unique approach to programmatic advertising and how does it help marketers acquire new customers and grow an audience base? Uncover the…
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