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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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Measurement and Attribution, Programmatic (DSP)
A Prescription for Precision: Unlocking Effective Healthcare Marketing Strategies
Explore Zeta Live videos for expert insights on AI, marketing innovation, customer engagement, and the future of business.
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Cookies Are Here To Stay: What It Means For Marketers
Explore Zeta Live videos for expert insights on AI, marketing innovation, customer engagement, and the future of business.
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Charting the Future: Unveiling Zeta’s Product Roadmap
Explore Zeta Live videos for expert insights on AI, marketing innovation, customer engagement, and the future of business.
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Centralise and Enrich Your Knowledge of Customers
Consolidate customer interactions into a single view with Zeta's platform, enabling highly personalised, AI-driven campaigns.
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Unify Disconnected Data Sources and Processes
Consolidate customer data with Zeta's platform, unifying disconnected sources for a comprehensive customer view.
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Cookies are Here to Stay: What It Means for Marketers and Why Zeta Remains a Step Ahead
By Neej Gore, Chief Data Officer. Last week, in a predictable move with surprising timing, Google’s Privacy Sandbox Vice President Anthony Chavez…
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How to Measure Loyalty Program Success: 6 Meaningful Metrics
By Yara Lutz, SVP Customer Success. Nearly half (43%) of marketers and IT leaders prioritise improving customer retention/loyalty in the next 12 months…
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Tap the Potential of Your CDP Data to Discover the Most Valuable Customer Attributes
By Heather Anding, VP Strategic Consulting. The sheer volume of data available to marketers can be overwhelming. The challenge lies in discerning which…
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The Art of Measuring Customer Relationship Management Programs
By Donna Morton, VP, Strategic Consulting. In the dynamic landscape of customer relationship management (CRM), measuring success goes beyond mere…
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Kia’s Remarkable Journey to 70% Conversion Rates with Zeta’s Precision Targeting
Zeta's targeted digital marketing strategy helped Kia, a renowned automotive manufacturer, achieve a record-breaking 70% conversion rate. Through…
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