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Impacts of Poor Quality Data on Your Business
All companies, no matter what their size, are reliant on data. Data is the lifeblood of any organisation and is used to make informed business…
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How to Analyse Customer Data: 7 Steps to Glean Actionable Insights
Virtually every modern business has gone to considerable lengths to begin to collect data about their customers and operations. The problem is, many…
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Top 8 CDP Use Cases for the Hospitality Industry
Hospitality is increasingly about understanding who your guests are and what they want—even when they aren’t at your properties. Many marketers in the…
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10 Customer Data Platform Use Cases
From email marketing and CRMs to data analytics platforms and website analytics, marketers have access to more data than ever before. Having more data…
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A Step-by-Step Guide to Customer Segmentation
Most businesses create an ICP, or an ideal customer profile. This profile outlines where ideal customers live, how much they earn, their industry,…
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Customer Data Platforms: What You Need to Know About CDPs
What is a CDP? In simplest terms, a customer data platform or CDP is software that centralises and unifies an organisation’s first-party data…
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Is Your Customer Data an Asset or a Liability?
I’ve had many roles and responsibilities over the years, but most of my career has been about one thing: managing and curating data to help marketers…
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Marketing is About to Transform: 5 Key Email Trends to Watch
Email remains a top marketing channel in 2022, even outranking company websites and blogs. As the addressable market of email users is set to grow from…
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Examining AI and the Customer Experience
A great customer experience needs the right relationship marketing strategy. Here's how Artificial Intelligence can help you get personal, at scale.
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