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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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The Best Ways to Measure Marketing Results
Marketers are quick to defend the “why” of their marketing decisions, but less than 40% can successfully measure marketing effectiveness. It’s unknown…
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What Makes a Great Email Newsletter?
Looking to elevate your email newsletter game? You've come to the right place!
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How to Write Better Subject Lines in Less Time
Looking to craft stronger email subject lines that elevate your brand? You've come to the right place.
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7 Tips for Writing Engaging Email Subject Lines
Think your email subject lines can be an afterthought? Think again!
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Examining AI and the Customer Experience
A great customer experience needs the right relationship marketing strategy. Here's how Artificial Intelligence can help you get personal, at scale.
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How to Use an Omnichannel Strategy for Your Retail Brand
As more customers become digitally connected consumers, an omnichannel strategy is an essential way to bridge the gap between offline and online retail.
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Evolving Consumer Expectations for Marketing Personalization
Learn ways in which marketing personalization can help you keep up with evolving customer demands and future-proof your business.
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How To Increase Customer Engagement With Website Personalization
How To Increase Customer Engagement With Website Personalisation When it comes to e-commerce, customers want three things from a website. They want to…
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3 Next-Generation Lookalike Modeling Trends for Marketing and Advertising
Is lookalike modeling important to your marketing efforts? Here are 3 next-gen lookalike modeling trends you need to know.
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How To Decrease Cart Abandonment With Website Personalization
Looking for ways to decrease cart abandonment on your site? Learn how website personalization can help in our latest blog.
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