Resource Center | Zeta Global

One Platform

One Platform

The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI).

Explore the Zeta Marketing Platform

Watch this series of videos highlighting key capabilities and benefits.

Who We Help

Who We Help

We partner with thousands of brands, agencies, and publishers around the world with one mission in mind: accelerate brand growth.

The Journey to Profitability in Retail

Learn strategies for enhancing profitability and sustaining growth.

Why Zeta

Zeta is more than just a platform. We pride ourselves on being a true partner to brands, offering groundbreaking technology and proven solutions. Discover what makes us unique.

Driving Growth in the AI Era

The CMO’s new playbook transforming marketing into a growth engine.

About

About

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

The CMO Playbook

Driving Growth in the AI Era: The CMO’s New Playbook

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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour

Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…

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Industry Recognitions: Zeta Global for Multichannel Marketing

Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…

Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.

How to Win in 2025 with AI, Personalisation & Privacy

The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…

Recent Posts

All Content

Measurement and Attribution

Healthcare, Media and Entertainment, Retail, Telecommunications

From Brand Guardian to Growth Catalyst: The Ever Changing Role of a CMO

Explore Zeta Live videos for expert insights on AI, marketing innovation, customer engagement, and the future of business.

Graphic: The art and science of data-driven decisions - Zeta Live 2024

The Art and Science of Making Data-Driven Decisions

Explore Zeta Live videos for expert insights on AI, marketing innovation, customer engagement, and the future of business.

Graphic: Unlocking effective healthcare marketing strategies - Zeta Live 2024

A Prescription for Precision: Unlocking Effective Healthcare Marketing Strategies

Explore Zeta Live videos for expert insights on AI, marketing innovation, customer engagement, and the future of business.

The Forrester Wave™: Email Marketing Service Providers, Q3 2024

Download the Report Now

Graphic: Cookies are here to stay - Zeta Live 2024

Cookies Are Here To Stay: What It Means For Marketers

Explore Zeta Live videos for expert insights on AI, marketing innovation, customer engagement, and the future of business.

Rethinking Consumer Behaviour in Modern Retail Marketing

Shifting Tides: Rethinking Consumer Behaviour in Modern Retail Marketing In the dynamic landscape of modern retail marketing, the once-reliable compass…

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How Polkomtel Enhanced Contact Center Efficiency to Boost Close Rate by 200%

Increasing inbound leads as well as customer satisfaction with better use of customer data.

How Carousel Games Leveraged AI-Based Audiences to Lower Costs and Increase Conversions by 65%

Increasing conversions while lowering costs in a highly competitive marketplace.

Success Story Vorwerk is an international group specialising in premium household appliances. The Thermomix and the Kobold are their top products and…

How CDP can Improve Retail Customers’ Experience

The retail buying journey is more complex than ever. Consumers may discover a new product on social media, hear about it on a podcast, read an email,…

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Reports

The Forrester Wave™: Email Marketing Service Providers, Q3 2024