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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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Omnichannel Marketing
How Travel Brands Can Use CRM to Drive Direct Bookings and Enhance Guest Loyalty
How Travel Brands Can Use CRM to Drive Direct Bookings By Kara Trivunovic, SVP CX Studio. Travel and hospitality brands are facing serious guest…
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6 Marketing Predictions for 2025
As we look to the year ahead, marketers are poised to navigate one of the most transformative periods in recent history. With generative AI moving from…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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CRM Tactics to Regain Online Travel Agency Customers
Implement effective CRM strategies to regain customers from Online Travel Agencies by understanding their preferences and offering personalized experiences.
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Mastering Cart Abandonment: Advanced Strategies to Accelerate Conversions and Enhance Customer Experience
By Jill Redo, VP Customer Experience Strategy. One of the biggest pain points for brands across industries remains cart abandonment. Whether mid-sized…
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Turning Insight into Action
As we progress through 2024, the ability to turn data into actionable insights has surfaced as a key strategy for marketers. Cookie deprecation, fierce…
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Challenges UK Retailers Face in Expanding to the US Market
Navigating the Atlantic: Challenges UK Retailers Face in Expanding to the US Market Expanding operations across the Atlantic is a daunting task for UK…
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Gen Alpha: A new challenge for Marketers
? Generation Alpha, those born from 2010 onwards, is the newest demographic cohort, and it poses unique challenges for marketers. This generation’s…
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SMS Marketing Best Practices and Key Tips
SMS marketing is a powerful way to reach your target market. When done correctly, SMS marketing can produce amazing results for your business. However,…
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4 Ways to Optimise Omnichannel Marketing Campaigns
The buyer journey is no longer a single, straight line. The explosion of digital platforms means consumers now engage with brands through numerous…
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Back to Basics: The Blueprint for Email Innovation
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