Resource Center | Zeta Global

One Platform

One Platform

The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI).

Explore the Zeta Marketing Platform

Watch this series of videos highlighting key capabilities and benefits.

Who We Help

Who We Help

We partner with thousands of brands, agencies, and publishers around the world with one mission in mind: accelerate brand growth.

The Journey to Profitability in Retail

Learn strategies for enhancing profitability and sustaining growth.

Why Zeta

Zeta is more than just a platform. We pride ourselves on being a true partner to brands, offering groundbreaking technology and proven solutions. Discover what makes us unique.

Driving Growth in the AI Era

The CMO’s new playbook transforming marketing into a growth engine.

About

About

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

The CMO Playbook

Driving Growth in the AI Era: The CMO’s New Playbook

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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour

Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…

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Industry Recognitions: Zeta Global for Multichannel Marketing

Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…

Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.

How to Win in 2025 with AI, Personalisation & Privacy

The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…

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Measurement and Attribution

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In-Page Personalisation

In-Page Personalisation

Transform your website with Zeta's In-Page Personalisation, delivering dynamic, real-time content tailored to each visitor's behavior.

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Grow Your Business with Forecasting and Analytics

Boost your marketing with Zeta's forecasting and analytics tools, enhancing personalization and ROI through data-driven insights

From Brand Guardian to Growth Catalyst: The Ever Changing Role of a CMO

Explore Zeta Live videos for expert insights on AI, marketing innovation, customer engagement, and the future of business.

The Forrester Wave™: Email Marketing Service Providers, Q3 2024

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The Art and Science of Making Data-Driven Decisions

Explore Zeta Live videos for expert insights on AI, marketing innovation, customer engagement, and the future of business.

Graphic: Unlocking effective healthcare marketing strategies - Zeta Live 2024

A Prescription for Precision: Unlocking Effective Healthcare Marketing Strategies

Explore Zeta Live videos for expert insights on AI, marketing innovation, customer engagement, and the future of business.

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Cookies Are Here To Stay: What It Means For Marketers

Explore Zeta Live videos for expert insights on AI, marketing innovation, customer engagement, and the future of business.

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Centralise and Enrich Your Knowledge of Customers

Consolidate customer interactions into a single view with Zeta's platform, enabling highly personalised, AI-driven campaigns.

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Unify Disconnected Data Sources and Processes

Consolidate customer data with Zeta's platform, unifying disconnected sources for a comprehensive customer view.

Agile Intelligence – How to transform from Passive to Interactive Customer Insights

Zeta Recognised Zeta Certified as a RealCDP by CDP Institute Learn More Zeta Named a Leader in the Forrester WaveTM: Email Marketing Service…

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Reports

The Forrester Wave™: Email Marketing Service Providers, Q3 2024