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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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CMO Strategy, Email Marketing (ESP)
Engaging Future Travellers through Data-Driven Personalisation
The Hawaii Visitation and Convention Bureau (HVCB), a leading organisation in sightseeing, transportation, and tourism marketing, sought to enhance…
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13 Reasons Why – Our Continued Commitment to Email Excellence
In 2024, Zeta Global was recognised as a leader in the Forrester Wave ™, earning top scores in 13 categories—up from 8 in 2022. This reflects our…
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Frontier Communications Exceeds New Customer Goals with Zeta
Frontier Communications is an American telecommunications company that provides Internet, landline, and television services. It stands out for its…
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The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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How Travel Brands Can Use CRM to Drive Direct Bookings and Enhance Guest Loyalty
How Travel Brands Can Use CRM to Drive Direct Bookings By Kara Trivunovic, SVP CX Studio. Travel and hospitality brands are facing serious guest…
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The Very Group Confidently Executes Real-Time Campaigns with Zeta
The Very Group Confidently executes real-time campaigns with Zeta The Very Group is a major online retailer in the UK and Ireland, offering a wide range…
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Driving Growth in the AI Era: The CMO’s New Playbook
Marketing leaders face a pivotal moment as AI transforms their role from brand stewards to growth drivers. With only 30% of CEOs confident in their…
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6 Marketing Predictions for 2025
As we look to the year ahead, marketers are poised to navigate one of the most transformative periods in recent history. With generative AI moving from…
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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MillerKnoll Orchestrates Personalised Customer Journeys at Scale Using Zeta
MillerKnoll owns more than 19 brands, including Herman Miller, Design Within Reach, and HAY. With a presence in over 100 countries, the company…
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Pep Boys Chooses Zeta’s Integrated ESP and CDP to Solve CRM Challenges
Pep Boys is an iconic auto service brand in the United States and a leader in the auto parts and service industry. With a strong presence across the…
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Back to Basics: The Blueprint for Email Innovation
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